In foodservice, the operators who market well stay visible, relevant, and profitable. As the industry heads into the busiest trading period of the year, marketing efforts become even more critical. A well-timed campaign can be the difference between a full booking sheet and a missed opportunity.
Australia’s foodservice market is projected to reach USD 67 billion by 2025 and grow to around USD 115 billion by 2030. Competition is strong, and every venue is fighting for attention. According to industry data, 78% of foodservice operators say digital marketing is essential for growth, while 84% of diners trust online reviews as much as personal recommendations. The numbers show that marketing isn’t optional — it’s where customers are making their decisions.
Marketing builds recognition and sets your business apart from competitors offering similar menus or price points. The advantage comes from clarity — communicating what makes your venue worth choosing. That might be your produce sourcing, consistency, family story, or the speed and reliability of your service.
Every touchpoint matters. Your online listings, social media, website, and customer responses all build the impression of who you are. A business that keeps its communication active and consistent looks more credible and trustworthy. That’s a competitive advantage no discount can replace.
With 65% of diners following food venues on social media and more than half saying it influences their choice, visibility directly impacts revenue. In the lead-up to the summer trade, when dining demand spikes, consistent marketing ensures your venue is top of mind when customers make plans.
Share what’s happening in your venue — your new dishes, special events, or team stories. Keep your Google listing updated, and respond quickly to enquiries or reviews. A simple reminder can turn a casual follower into a paying customer.
Marketing is a business tool that delivers measurable returns. Track engagement and bookings after each promotion, note which posts or emails drive reservations, and reinvest where you see results. Planning marketing activity in advance of busy seasons allows you to capture the target market at the right moment — before they’ve chosen elsewhere.
Your brand is your identity. It’s what customers expect when they walk through the door. When your marketing consistently reflects your values and service, it builds recognition, loyalty, and repeat business. Over time, that reputation becomes your strongest marketing asset.
The takeaway: Marketing is the foundation for visibility and growth — especially during peak trading seasons. Strong marketing gives foodservice operators a competitive edge, drives bookings, and builds the customer relationships that sustain success year-round.