From 1 July 2026, new country of origin labelling requirements will apply to seafood served in restaurants, cafés, pubs, clubs and catering businesses across Australia.
The changes sit under the Australian Consumer Law and introduce mandatory origin disclosure for seafood sold for immediate consumption. This includes dine in, takeaway and delivery.
The intent of the reform is to provide customers with clear and consistent information about where their seafood comes from at the point of ordering.
The requirements apply to all foodservice businesses that serve seafood, including
• restaurants
• cafés
• pubs and clubs
• catering and event operators
• quick service and takeaway venues
If seafood is on the menu, the rules apply regardless of portion size or dish type.
Foodservice businesses must use the Australian Imported Mixed model, known as AIM, to describe the origin of seafood used in menu items.
A means Australian seafood
I means imported seafood
M means a mix of Australian and imported seafood
The AIM statement must be clearly displayed and easy for customers to understand before they place an order.
Country of origin information must be shown wherever customers make a purchasing decision. This includes
• printed menus
• digital menus and QR code menus
• online ordering platforms
• menu boards and in venue signage
• websites &apps
The information must be visible before ordering, not after purchase.
Any claim about seafood origin must be accurate and supported by supplier information. Businesses must take reasonable steps to ensure origin descriptions reflect what is actually being served.
Misleading or incorrect origin claims may breach Australian Consumer Law and expose businesses to enforcement action.
For dishes where seafood origin varies due to supply availability, the Mixed option may be appropriate. Operators should avoid making claims that cannot be consistently verified.
Although the rules take effect on 1 July 2026, preparation should begin well before this date. Practical steps include
• reviewing all seafood menu items
• confirming origin details with suppliers
• updating menu templates and digital ordering systems
• training staff so they can answer customer questions confidently
Early preparation will reduce compliance risk and avoid last-minute menu changes.
Restaurant and Catering Australia supports clear and practical regulation that recognises how foodservice businesses operate. We encourage members to take advantage of the lead in period and seek guidance where needed.
Clear country of origin information builds customer confidence and ensures consistency across the sector.
Further guidance and examples are available through our member portal.